For service businesses where YOU are inseparable from the solution you are providing, you should create a self-introduction video. This …
The Perfect Self-Introduction Video For Your ESL Business Read More »
When you create a new website with a website building service (e.g. WIX) or a funnel building platform like BabelTEQ, …
Why You Need a Custom Domain for Your ESL Business Read More »
UPDATED: This article was originally published in 2020, prior to the dramatic changes which occurred in the Chinese ESL market. …
How to Market Online English Classes for Kids (2022) Read More »
There is a saying in the marketing world that when you target “everybody” you are really targeting “nobody”. If you …
If you are trying to build a brand and reputation as an expert in your teaching or coaching niche, one …
Content and Copy Writing for ESL Coaches – Interview With Cheri Gipson Read More »
“By my second year, I wanted to scale by multiplication.” Jeff Johnson In this podcast, we are going to hear …
Strategies for Scaling Your ESL Business – Interview With Jeff Johnson Read More »
You’ve probably heard me talk about “connecting with your tribe”. So what follows might seem a bit contradictory. So let …
If you are like the majority of independent teachers, I’m going to guess that you feel uncomfortable about the prospect …
Sales Tips for ESL Teachers – Interview with Robbie Kane Read More »
If you have ever had a blog or a website you have probably heard of Search Engine Optimization (SEO). It …
You’ve all probably heard of Twitter and Reddit, two popular social media platforms. But what if I told you there …
Pinterest Marketing for ESL Teachers – Interview with Melanie Boyd Read More »
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