Why is it so crucially important to choose a well defined audience for your business?
Why is it critical to have a clear idea of your ideal client?
How should you go about choosing a niche?
In this podcast I am joined by marketing expert and author, Mike Killen from Sell Your Service.
He explains how choosing a niche can radically transform your language coaching business in terms of generating greater income and giving you back more free time.
Mike brings to the conversation his experience gained from working with everyone from 8-figure corporate clients to solopreneurs and puts that into a context that delivers tremendous value to independent language professionals.
Find more content from Mike at his YouTube channel Sell Your Service.
The author of this post lives in Japan with his wife and family. He has taught English part-time (online and off) for more than a decade. He is passionate about WordPress consulting, online marketing and using the power of the internet to help people achieve their dreams.
He thinks that until you’ve tried sashimi tuna with wasabi, soy sauce, hot sake and a cold beer chaser, you just haven’t lived.