How to Choose a Teaching Niche (2022)
There is a saying in the marketing world that when you target “everybody” you are really targeting “nobody”. If you want your message to be heard, you need to have …
Blog Articles
Are Blog Comments Worth the Trouble?
You’ve probably heard me talk about “connecting with your tribe”. So what follows might seem a bit contradictory. So let me explain. Back in the day, circa mid-2000s, “blogging” was …
7 Reasons Why ESL Coaches Should Do Email Marketing
I recently had a live interview with Leah Sparrow about email marketing and why every small business should be doing it. Watch it here: Use the link below to find …
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Teaching English Online to Japanese Students (2022)
UPDATED: In 2021 the online market for teaching English to Chinese students was severely impacted by that mainland China’s Double Reduction Policy. In addition, the recent conflict in Eastern Europe …
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How to Teach English Online (2022)
In this article we’ll look at the resources and preparation you’ll need to teach English online, especially if your goal is to be an independent ESL instructor. If you’ve been …
How to Choose an ESL Brand Name
“A rose by any other name would smell as sweet” is the famous line from William Shakespeare’s play Romeo and Juliet. People often reference it as a way of stating that the names …
How to Create an ESL Logo
A logo is a visual representation of a brand and its services or products. It should be easy for customers to recognize when seeing it in print or when encountering …
Typography for ESL Websites (The Ultimate Guide)
Typography is the process of arranging text on a printed page or digital screen in a visually pleasing way. It should make the text more aesthetically appealing, while not negatively …
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Choosing Colors for Your ESL Brand
Billionaire Jeff Bezos described it best. “Your brand is what other people say about you when you are not in the room“. If people know you as “the guy who helps …
Teaching ESL Online to Brazilians – Interview with Robbie Kane
Brazil is the largest economy in Latin America and the ninth largest economy in the world. Its GDP is expected to surpass that of France and Italy by 2035 or …
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